Digital transformation, data & AI strategy
Ignite your digital initiatives. Engage customers and unlock value.
We help organisations make a permanent shift — from internally focused to customer-driven, from transactions to engagement — through the more effective use of data, AI and technology.
The three points of digital
Successful digital initiatives keep three forces in balance — customer, business and technology. Get the balance right and change becomes permanent and genuinely customer-led; lose one point and the initiative stalls.
- Customer value
- What customers genuinely need, want and will engage with.
- Business benefit
- The commercial outcomes and operating model that make it sustainable.
- Technology opportunity
- What data, AI and technology now make possible.
What we do
Three connected capabilities that take you from strategy to measurable value.
Shape Strategy
Respond to competitive threat and engage with customers by using technology and data to redefine your business.
Build Capability
Use the network effect in your organisation, break down silos and respond to change with flexible technologies, data and AI capability, skilled people and strategic partners.
Discover Value
Discover untapped sources of customer and business value. Sense and respond to customer demand using data, analytics, AI and experimentation.
Selected work
We have led some of the largest digital transformation and data strategy initiatives in the UK and Europe.
Brakes
Foodservice · part of Sysco
Created a digital strategy and established and led a major digital transformation across a £2.1bn business employing 65,000 people globally.
Good Energy
Renewable energy
Created a new digital strategy and transformed the IT & digital function into an agile unit capable of delivering it.
City Cancer Challenge (C/Can)
Global health
Supported a city-based partnership initiative improving access to quality cancer care in cities around the world.
TUI
Travel & tourism
Engaged to turn around the Group Digital Transformation Programme for the world's largest tourism business.
We have also worked with Platinum Equity, Omnifone and others.
Experienced practitioners
Our team has led some of the largest digital transformation and data strategy initiatives at leading companies across the UK and Europe. We bring unparalleled hands-on experience and an objective, unbiased perspective — because we know transformation is hard.
Let's talk.
We would love to understand your challenges and where data, AI and technology could take you. Get in touch.